A few weeks ago, I got this:
Hi Kristin,
I came across your website, Motherhood Uncensored and wanted to contact you because I think you’d be an excellent candidate for an initiative that Pepperidge Farm Goldfish crackers created called [silly name]. The program is designed to give parents like you the chance to connect while providing your kids the tools to lead happier, healthier lives.
We are recruiting 10 insightful moms to become key influencers in this nationwide campaign. As a member of this network, you’ll have the chance to learn from child psychologist and [silly name] creator, Dr Karen Reivich, on how to spread the [silly name] message of optimism and positive thinking to other moms in your area.
The program will last 4 months in total and offers a monthly compensation of $500 along with an in-person training session in New York on March 6-8. Overall it is a great chance to educate other parents on helping kids move past obstacles and welcome life’s challenges with a smile.
We would love to set up a time to chat with you this week about this unique opportunity and also to learn more about yourself and your experiences as a mother.
If you are interested please send [email] your phone number along with 3 time slots that you are available to speak this week. We look forward to hearing from you and in the meantime I encourage you to check out [fishy site] and Mr. Youth to learn more about the initiative and our marketing agency, Mr. Youth, who is partnering with Pepperidge Farm on the campaign.
I was all like, cool! I like fish! I like money! I like NYC! This could rock!
So, feeling all special, I emailed back my time slots. I even checked my husband's schedule to see if he was off that weekend.
And then never heard.
Then I bought some Annie's Cheddar Bunnies (eat that GOLDFISH), and forgot all about it until I got to Mom 2.0. The conversations went something like this:
Blogger: Hey, did you guys get that Fish thing?
Another blogger: Yeah! I emailed back and they emailed me twice and then I never heard.
Another blogger: So did I. I gave them times and everything. And then nothing.
Another blogger: Me too.
Me: Anyone want to get a $15 martini?
So, we gathered that we weren't, in fact, excellent candidates and went on our merry way. Sort of disgruntled, sort of not.
Then Julie found a bunch of posts announcing some "symposium" in New York on the same weekend as their "training." These bloggers posted their button and copy (hello, FREE AD!) on their blogs and then I got to thinking.
Did they change the program? Did they just decide "eh, screw it" and drop it altogether?
So because I was driving home from Florida with screaming angry bitter children in the car and needed a distraction so I wouldn't completely lose my mind, I decided to tweet it.
And lo and behold, the truth comes out.
Blogger: They emailed and I talked to them on the phone. I even was getting childcare lined up. Then nothing.
Another blogger: They emailed me back and forth and then nothing.
Another blogger: I emailed back three times. No response.
Another blogger: I emailed and set up a time and then didn't have the call.
Me: I'll just twitter everything. YIPPEEEE!
To be fair, the PR Firm must have been sitting on Twitter refreshing the name of the initiative on a per minute basis, because then we got emails and direct messages - hell even phone calls - because some of us shared our phone number with them.
Sheesh.
Here's how it sounded:
CEO Person: We'd love for you to come out and see the powerful things we're doing - depending on where you live of course.
PR Contact: We'd love for you to be one of 1000 influencers and get FREE STUFF TO GIVEAWAY.
Here's what I got: We're sorry you didn't understand the interview process. [Huh? Did you see interview anywhere?] We'd love to chat with you tomorrow.
Needless to say, I won't be blogging about goldfish anytime soon. Of course, we're all flattered to be one of 200 random bloggers, oops I mean excellent candidates considered for this. But when you get an email like that, it sort of makes you think you're a little more than one out of 200.
So fine. Whatever. I'm over it. But here's my advice:
- Send an email to guage interest - "Hey cool blogger Kristen spelled correctly, Just wanted to tell you about what we're doing. We've got some paid opportunities, here's what it would involve, are you interested?"
- Be clear about the outreach - "We're emailing a large number of bloggers. You're not really that special." [Okay, not that, but still. Give an idea of who you are reaching out to]
- Tell bloggers when you will reply - "We're conducting initial interviews and we'll get back to schedule those in two weeks. If you don't hear from us, please email us again as you might have fallen into the cracks."
- Email everyone that you initially emailed to tell them about what's going on - "Hey! We're actually just randomly picking bloggers and had no interest in you really. So sorry for that email, but we've got this symposium going on so maybe you want to put a button up and tell your readers for free???" [Alright, so maybe not, but at least keep them in the loop. It's obvious you've got a list of bloggers, how hard is it to send a follow-up email en masse?]
Honestly, I'm not hugely offended. But the offers to see "the powerful things we're doing" or to be "One of 1000 influencers" is a lame response to what basically was a very misleading email. I feel bad for folks who set aside time for a call and it never happened. Or worse, those who had started looking for childcare and then didn't get a response back.
It just makes me think that they believe our time isn't valuable. And these sorts of things just leave a really bad taste in my mouth.
[And also, I'm doing the 30 Day Shred this month and I've posted pictures in my bra. That alone should make you click, but if you want to get in shape, then hop over and check it out. You can join in the madness. I need to fit into a bridesmaid's gown people].